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KMID : 1024520200290100961
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Journal of the Environmental Sciences
2020 Volume.29 No. 10 p.961 ~ p.968
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Causality of Placeness Cognition by Using Structural Equation Modeling in Suseong Amusement Park
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Han Jae-Gyeong
Eom Boong-Hoon
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Abstract
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This study aims to analyze the causality of placeness cognition which includes the place satisfaction, place attachment, place function, and behavioral intention of those who visit Suseong amusement park. A questionnaire survey was administered to 255 individuals who visited in Suseong amusement park. To conduct the analysis, six hypotheses were formulated and tested. While two hypotheses were statistically rejected, four hypotheses were accepted. First, place satisfaction was found to have a positive effect on place function (β=.577, p<0.001). Second, place attachment had a positive effect on behavioral intention (β=.450, p<0.001). Third, place function had a positive effect on behavioral intention (β=.247, p<0.05). Fourth, place function was found to have a positive effect on place attachment (β=.637, p<0.001). Unlike most existing research which has indicated that place satisfaction has a direct effect on behavioral intention this study suggests a that double mediating effect through place function and place attachment between place satisfaction and behavioral intention. In addition to increasing satisfaction through the environment of the Suseong Amusement Park, it is also necessary to improve the function of the place to ensure repeated visits from visitors.
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KEYWORD
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Placeness, Satisfaction, Place function, Place attachment, Behavioral Intension, SEM, Suseong amusement park
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